Deborah Schneider

Deborah Schneider is a doctoral candidate at the University of Hohenheim in Germany. Her research examines the role of biodiversity as a product feature in food consumption. 

In her current research, she uses a discrete choice experiment to investigate the influence of biodiversity on consumers' willingness to pay for various food products. The use of a discrete choice experiment provides insight into consumer preferences regarding biodiversity and other relevant product characteristics. In order to derive meaningful recommendations, the DCE is combined with a latent class analysis to determine willingness to pay and other characteristics for different consumer segments. Her research aims to investigate the potential of biodiversity to add value to products and to develop recommendations for effective sustainability marketing. 

Deborah Schneider studied business administration and economics at the University of Hohenheim. She completed a double master's degree in management and international strategic marketing at the University of Hohenheim and HEC Liège. She is currently working on an transdisciplinary research project on the valuation of biodiversity (https://www.hfwu.de/biodivregio/# c97125) at Nürtingen-Geislingen University. As a member of the HABIT doctoral program (https://habit.uni-hohenheim.de/deborah-schneider), she receives a scholarship to conduct consumer research on biodiversity in the food sector.